The Tailor from Bogota
Miguel Caballero is a tailor and has a shop on Calle 71 in Bogotá which specialisies in bulletproof fashion.
He started out in the ’90's with ten dollars and one leather jacket.
At the time, Bogotá was characterised by daily violence and many of his friends walked around in heavy bulletproof vests.
Caballero decided to design clothes which were trendy, comfortable and bulletproof. Today, his company is famous, generates millions of dollars a year, has 140 employees and branch stores in Venezuela, Guatemala, South Africa, Spain and the United Kingdom. A shop was also recently opened in Mexico City.
Caballero’s customers are celebrities and VIPs from the film and entertainment industry, royalty, diplomats, politicians and political leaders, among them the Venezuelan president Hugo Chávez, Colombian president Alvaro Uribe and the prince of Spain. However, most of his clients are anonymous citizens, who, for different reasons, are - or feel they are - a potential target of personal violence and fear for their lives. Although the decrease in violence in Colombia in the last few years has been bad for business, Caballero’s sales quintupled after 9/11 and most of his costumers now come from abroad. "The world did not become less safe, but people have more fear," is how he explains his international success. "That’s why the security business is booming." His goal is to provide his costumers with a feeling of security and self-confidence. "People want to feel powerful."
This series is the starting point of a project in progress about fear, the fantasy of violence and war and the double meaning of the word "security": security as an emotion and security as a reality.